Research methods for business students /Published by : Prentice Hall, (New York :) Physical details: xxi, 614 p. : col. ill. ; 27 cm. ISBN:9780273716860. Year: 2009 List(s) this item appears in: Research Methods
|Item type||Current location||Collection||Call number||Status||Date due|
LSU - Bulawayo
LSU campus in Bulawayo
|Non Fiction||HD30.4 SAU (Browse shelf)||Available|
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.