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Research methods for business students /

by Saunders, Mark,
Additional authors: Lewis, Philip, -- 1945- | Thornhill, Adrian.
Published by : Prentice Hall, (New York :) Physical details: xxi, 614 p. : col. ill. ; 27 cm. ISBN:9780273716860. Year: 2009 List(s) this item appears in: Research Methods
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Item type Current location Collection Call number Status Date due
Ordinary Ordinary LSU - Bulawayo

LSU campus in Bulawayo

General Stacks
Non Fiction HD30.4 SAU (Browse shelf) Available

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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