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Title: State Media Framing of ZANU-PF and MDC-T Election Campaigns: The Chronicle on the 2018 Campaigns.
Authors: Moyo, Nokukhanya
Keywords: State Media
Election Campaigns
Political parties
Framing analysis
Issue Date: May-2018
Publisher: Lupane State University
Abstract: The dissertation explores the media framing of Zanu-PF and MDC-T in the state media with specific focus on The Chronicle. The dissertation unpacks the framing of election campaigns in the selected newspaper, to show how it frames Zanu-PF as a ruling party and opposition MDC-T. The theory is undergirded by the framing theory and data analyzed using framing analysis. The dissertation contends that the framing of both parties was sensational and polarized. By selecting to report on a particular issue and silencing another, through choice of a certain headlines, and vocabulary employed, The Chronicle have produced a construction of events in political parties that satisfy their political agendas in an increasingly polarized political environment. The newspaper became associated with diverging political opinions, showing political party it strike. The concludes that The Chronicle state owned media represented ZANU-PF in positive light while the opposition MDC-T was represented negatively, mainly depicting the party as harboring a regime change agenda. The dissertation argues that when reporting political conflicts ideological considerations of the press take precedents at the expense of the informational and educational mandate of the press as ethics and professional interests of the press are pushed to the back stage. Contrary to the view that the press is a neutral and impersonal purveyor of information, it is an active participant in the framing of political conflicts and its framing is ideology.
Appears in Collections:Department of Languages

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