Please use this identifier to cite or link to this item:
Title: Thematic area: Tourism Sector Management
Other Titles: A business case for the adoption of a knowledge management strategy in the management of the Tourism Sector in the Matabeleland North Province.
Authors: Manzini, Chido
Manzini, Sibongile
Mpala, Canaan
Moyo, Pretty
Keywords: Knowledge management strategy,
competitive advantage.
tourism sector,
change management,
Issue Date: Nov-2018
Publisher: Lupane State University
Abstract: Some 21stcentury organisations have come to realise the importance of leveraging a knowledge management (KM) strategy as a source of competitive advantage. This study sought to establish the extent to which the Tourism Sector in Matabeleland North Province had adopted a knowledge management strategy to enhance business performance. A knowledge management strategy is a plan of action that outlines how an organisation manages data, information and knowledge to improve operational efficiency. The pragmatic research approach underpinned the study. An integrative mixed method design was used in order to more accurately define relationships between embracement of a knowledge management strategy and efficiency in the Tourism Sector management. The design afforded for a rigorous and integrative analysis of quantitative numeric data through correlation and descriptive statistical analysis and an analysis of textual evidence and the two methods counter balanced each other. Consequently, basing on the purposive sample of one hundred and ninety six (196) Tourism Sector Enterprises identified as respondents, 98% of the questionnaires were successfully returned. Questionnaires and structured interview questions were administered in both Hwange and Victoria Falls. The findings revealed a significant relationship between the adoption of a knowledge management strategy and the efficient management of enterprises in the tourism sector. However, the sector was fraught with inadequate information about current knowledge management strategy practices and opportunities. The results showed that most entities lacked a framework for knowledge management strategy implementation hence, the knowledge gap could be filled through training to bring about awareness of the importance of KM strategy as a change management initiative in the tourism management sector.
Appears in Collections:Department of Business Management

Files in This Item:
File Description SizeFormat 
Manzini_S et al.pdf332.54 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.