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Title: An Analysis on the Factors that Impede Innovation and Creativity in Zimbabwean SMEs. A Case Study of Bulawayo.
Authors: Mubita, Sianga
Keywords: creativity
Bulawayo SMEs
customer’s satisfaction
Issue Date: Jun-2017
Publisher: Lupane State University
Abstract: The study’s objective was to analyse the factors that impede innovation and creativity in Zimbabwean SMEs. A case study of Bulawayo SMEs. The main aim of the study was to find the factors that impede innovation and creativity in Bulawayo SMEs. In order to answer the problem, four objectives were put forth, to assess the factors that impede innovation and creativity in Zimbabwean SMEs case on Bulawayo city, to identify whether innovation and creativity can reduce the risk of SMEs failure and increase chance of success, to identify challenges experienced by SMEs in developing innovative products and service and to search for practical solutions that will ensure the success of SMEs through innovation and creativity. The research was accomplished using qualitative research methods and a case study research design was adopted, for the purpose of this study. Interview questions were administered to SMEs in Bulawayo city. Interviews were selected as they allow the researcher to acquire more data and information from the respondents. The response rate was 100%. Data was analysed using content analysis whereby the researcher qualitatively analyse the respondents comments and response with regards to the factors that impede innovation and creativity thinking in Zimbabwean SMEs a case study on Bulawayo city. The results revealed that factors that hinder innovation and creativity in SMEs are lack of resources, lack of capital, lack of skills, market uncertainties, lack of entrepreneurial mind set and many more, these hinders the development of new ideas, products/services and technology. Furthermore these results shows that innovation and creativity have a significant contribution to increase profitability, customer’s satisfaction and gain competitive advantage of SMEs. Recommendations to the findings are that the SMEs should implement innovation and creative thinking, introduce training policies and encourage employee training and development, SMEs should invest more in self-upgrade and encourage innovation skills.
Appears in Collections:Department of Business Management

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